Physiobalance, a line of natural supplements suitable for alkaline recovery and pre-workout, wanted an identity that fully represented it. With the aim of emphasizing every single nuance of the brand, we have created its brand identity from scratch.

To represent the brand, we have chosen to primarily use two fonts: Vera Humana 95 for product names and various mediums such as labels, packaging and web, and Lato for all other informative content like directions, warnings, ingredients, usage instructions, etc.