YUNA intro photo

YUNA

Branding

product design

Shooting

Yuna was born out of the Yome founders' unwavering passion for a product line that would cater exclusively to the yoga and fitness industry. We have revolutionized this niche by creating a distinctive visual identity that has injected fresh and vibrant energy into the world of yoga.

Yuna Logo

Color palette 

From soft pinks to bold lilacs, these colors are carefully curated to highlight the brand's feminine essence and make it stand out. In addition, the palette includes white and dimmed black, which have been thoughtfully incorporated to meet functional needs. The result is a stunning color palette that is sure to appeal to a diverse audience and enhance the brand's overall visual appeal.

Color Palette

Typography

We have chosen a font that exudes a gentle and curvy vibe, flawlessly mirroring the brand's affable, cheerful, optimistic, and womanly attributes.

 

Font
Yuna

CREATIVE DIRECTORGIANCARLO PACE

ART DIRECTORELEONORA VERTOVA

PRODUCERCHIARA FRANCESCA PALMAS

PHOTOGRAPHYMILANO CREATIVE LAB

MODELSSOFIA KUTYAVINA & EDITH MARCHIANI

REVERSE BRAND TEAMJESSICA LUCE PULEO & FRANCESCA FAILLA