Yuna was born out of the Yome founders' unwavering passion for a product line that would cater exclusively to the yoga and fitness industry. We have revolutionized this niche by creating a distinctive visual identity that has injected fresh and vibrant energy into the world of yoga.
From soft pinks to bold lilacs, these colors are carefully curated to highlight the brand's feminine essence and make it stand out. In addition, the palette includes white and dimmed black, which have been thoughtfully incorporated to meet functional needs. The result is a stunning color palette that is sure to appeal to a diverse audience and enhance the brand's overall visual appeal.
We have chosen a font that exudes a gentle and curvy vibe, flawlessly mirroring the brand's affable, cheerful, optimistic, and womanly attributes.
CREATIVE DIRECTOR ← GIANCARLO PACE
ART DIRECTOR ← ELEONORA VERTOVA
PRODUCER ← CHIARA FRANCESCA PALMAS
PHOTOGRAPHY ← MILANO CREATIVE LAB
MODELS ← SOFIA KUTYAVINA & EDITH MARCHIANI
REVERSE BRAND TEAM ← JESSICA LUCE PULEO & FRANCESCA FAILLA