SOULWEED intro photo





How did a new distributor of high quality, legal and organic hemp inflorescences become the brand Soulweed? With a good amount of brand strategy and a huge dose of creativity, we helped the brand grow, making sure it embodied the very best of its values and positioning


We’ve conceived all the Soulweed world. Its personality and its voice. Physically and digitally. We started by giving it a name, developing all its visual identity, from the logo to the packaging, developing further this identity to the shop and e-commerce website. Making sure to reflect the brand coherently also during the events.


A wonderful adventure shared with this new brand sold in over 2,000 stores throughout Italy as well as by its branded store and e-commerce, that in a very a short time has gained a large slice of the market

Art DirectionAdriana Tassi

Graphic DesignVincenzo Alfidi

WebsiteFrancesco Lorenzetti

Digital StrategyFabio Gagliano

Project ManagementTommaso Aceti