Amaro Formidabile is an Italian natural bitter liqueur produced by hand with a process of maceration of aromatic and officinal plants in pure wheat alcohol. A very fine digestive elixir without dyes, additives or artificial flavors, awarded the gold medal in the spirits & specialties category at the International spirits challenge 2019.
Every good work starts with a clear and immediate client’s brief. This time we’ve transformed it into a reality with a deep study followed by the development of the brand identity and all its declinations.
This resulted in a distinctive label with an alchemical flavor, inspired by futurist culture, able to recall and modernize the graphics of the constructivist period.
With a graphically impacting packaging, capable to communicate in a rational and orderly manner the true essence of the "formidable" bitter liqueur produced by hand and recommended by experts in the art of mixing, we let creativity speak.
ART DIRECTION ← ANDREA PERINI
PROJECT MANAGEMENT ← GIOVANNI CARFORA