TERRE RITROVATE intro photo

TERRE RITROVATE

Branding

Website

Illustration

Terre Ritrovate was born out of the necessity to give voice and value to local producers and social enterprises. These individuals and organizations include farmers, agriculturalists, and food producers who are united by their desire to improve people's health by selling genuine products with high social impact.

To represent the brand's essence and values, we have chosen a logo featuring a hand that symbolizes protection and cultivation of the fields to help them grow.

Terre Ritrovate Logo

Color palette

We have defined a color palette that evokes the craftsmanship of products and better represents the Terre Ritrovate brand.

The main colors are topaz, which is a clear reference to fields and sun, and eagle green, which is a contrasting choice that recalls the brand's elegance positioning.

Terre Ritrovate Palette

Typography

We have chosen two contrasting fonts, but in balance, to tell the story of the brand Terre Ritrovate.

Terre Ritrovate Font
Terre Ritrovate Font2
Terre Ritrovate Pictograms 1

Pictograms

To represent the return to its origins, we have chosen to create pictograms.

We drew inspiration from the Neolithic art of Sardinia to create symbols that unmistakably represent the craftsmanship of Terre Ritrovate's products.

Terre Ritrovate Pictograms 2

Illustrations

We wanted to showcase the authenticity, simplicity, and craftsmanship of Terre Ritrovate's products through illustrations.

Terre Ritrovate Illustrations
Terre Ritrovate Pictograms
Terre Ritrovate Artigiano

Artigiano in Fiera

We took care of every detail of Terre Ritrovate's participation at the Artigiano in Fiera event. This included 360º communication through flyers, promotional cards, maps, digital communication, posters, and bags. Additionally, we designed their stand for the event.

Terre Ritrovate Projects
Terre Ritrovate Merch

Merchandising

The merchandise we designed was created as supporting material to promote the Terre Ritrovate brand during events and fairs of various types.

Terre Ritrovate Merch 2
Terre Ritrovate Pack 2

Digital Communication

The main objectives of Terre Ritrovate's social media communication are twofold: to raise awareness about issues related to Sardinia's territory and to showcase the brand's story.

Terre Ritrovate Social

Website

On the website, we wanted all the producers to appear with their faces and to communicate their passion, in their own words, for every single item that can be purchased in the e-commerce section. We aimed to construct engaging and emotional storytelling that goes beyond the simple act of selling.

Terre Ritrovate Website

Creative DirectorGiancarlo Pace

Art Director & IllustratorEleonora Invernizzi

Project ManagerChiara Palmas

CopywriterGiulia Dovico

Graphic DesignerMilena Fantozzi

Content WriterCarlotta Proietti

Reverse Brand TeamJessica Luce Puleo & Francesca Failla